Owner and managing director
graduate in business administration with the emphasis on the category groups marketing and communication
Since 1989, he is working in market research and operated as managing director as well as shareholder for several well-known medium-sized market research agencies in the past.
He is personal member of Marketing Club as well as BVM (Berufsverband deutscher Markt- und Sozialforscher e.V.) since several years.
has managed the statistical analysis in a market research department on client´s side for several years before she became executive officer of the data analysis department of a well-known medium-sized market research institute.
At Bluepoint Research she is also responsible for data entry and data analysis with all statistical methods and common analyses. Due to her extended market research experiences, she is the contact person for all questions concerning data analysis.