fields of research


It is not the amount of consumers; it is their drive and motivation, which we want to explore.

What exactly makes the difference of the product concept or the advertising medium?
Which optimization approaches are resulting for this purpose?
According to which rules does your product category ‘function’? Which barriers do the respective non-users of your products have?
Which ideas for line extensions is the result for your brand?

Questions with which you ought to engage us. Use our broad method experience. According to our point of view there is not ‘one’ method. The choice depends on the problem and the concerning market respectively the category. Focus groups, creative workshops, single explorations, shop visits, home visits. Everything is possible. But what exactly makes sense? Based on your briefing we provide a customized test design. Attend your project live! During the conducting of focus groups, you are cordially welcomed in several external facilities all over Germany. Well-equipped client rooms enable you to track the course of discussion.


Our data. Our recommendation. Your decision. In how far are the quality standards of your call-center abided? How satisfied are your clients with the amount of your field service visits? How big is the potential of your next new product? Which product characteristic is the most important one regarding which target group? Which impact does a price decrease or increase have? How many persons have comprehended the key message of your TV spots? We search to eliminate all question marks with the right questions. Whether via telephone, personal or in written form, whether interviewed or observed. We are choosing and combining the adequate method. We are providing a big decision security through a high validity our resulting data. But you are deciding.
Benefit from our strengths, secure your prominence!


We like to transgress borders. In Europe and in the whole world. Since years, we conduct quantitative and qualitative overseas studies - from Erkrath/ Düsseldorf and on site- for international brand manufacturers or other institutes. We have already conducted studies in up to 16 countries in parallel. We face the snares of international research with consequent project management, market research experienced translators, detailed briefings, standardization of country reports and continually quality checks on site.

Our experiences on the European scope:

Switzerland, Spain
and United Kingdom.